The Buffalo Bills jettisoned Stefon Diggs this offseason, leaving them with one of the worst receiving rooms in the NFL. They were linked to Tee Higgins and Brandon Aiyuk but ultimately landed on Keon Coleman as their WR1 of the future. They paired Coleman with an intriguing running back (Ray Davis). So, let’s take a look at their 2024 fantasy football possibilities, shall we?
FULL 2024 BUFFALO BILLS DRAFT RESULTS
| Round | Pick | Player | Pos | College |
| 2 | 33 | Keon Coleman | WR | FSU |
| 2 | 60 | Cole Bishop | S | Utah |
| 3 | 95 | DeWayne Carter | DT | Duke |
| 4 | 128 | Ray Davis | RB | Kentucky |
| 5 | 141 | Sedrick Van Pran-Granger | OC | Georgia |
| 5 | 160 | Edefuan Ulofoshio | LB | Washington |
| 5 | 168 | Javon Solomon | EDGE | Troy |
| 6 | 204 | Tylan Grable | OT | UCF |
| 6 | 219 | Daequan Hardy | CB | Penn St |
| 7 | 221 | Travis Clayton | OG | England |
Round 2, Pick 33 Overall: Keon Coleman, Wide Receiver, FSU (6’3” 213 lbs)
Talent:
Keon Coleman is going to be a very good NFL receiver, but there’s a massive step down between Marv/Odunze/Nabers and Coleman. Still, if I had to define his game in one word, it would be leverage. While guys like N’Keal Harry were good 50-50 players in college because they were big & strong, Coleman is a great 50-50 player because he knows how to get himself to the position where only he will catch the football. He is just a very smart route runner, finding success against off man, and zone coverage. Though press man gives him fits, it’s not because of a lack of strength, it’s a lack of creativity in route running. All in all, Coleman is incredibly adept at finding space, and he is a back-shoulder fade expert. While he’s best at back shoulder fades, he’s also incredible with the ball in his hands (he’s somewhat creative and fast) and is a good high-pointer. All-in-all, he’s the full package at receiver.
2024 Opportunity:
Outside of Marvin Harrison Jr., there isn’t a wide receiver with more opportunity than Keon Coleman in 2024. Everyone else faces muddled receiver rooms, questionable passing games, or bad quarterback situations. But Keon Coleman has Josh Allen and his biggest competition for targets are a couple of tight ends. He has an easy 130 targets this season, should he stay healthy. The Bills made only one upgrade in their receiver room after trading Stefon Diggs, and it was acquiring Keon Coleman. Everyone else in that room is a depth piece, but Coleman is a true difference-maker who will get every opportunity to succeed.
2024 Fantasy Football Outlook:
I’m drafting Keon Coleman everywhere I can. He’s currently WR49 off the board, and he’s going behind Ladd McConkey, Dallas Goedert, and Jared Goff. Coleman has top-24 upside in Buffalo, given the lack of options around him leading to him being the primary target for a top-three quarterback in the NFL.
TALENT:
2024 OPPORTUNITY:
2024 FANTASY FOOTBALL OUTLOOK:
Round 4, Pick 128 Overall: Ray Davis, Running Back, Kentucky (5’8” 211 lbs)
Talent:
Davis is a lot of fun to watch. He’s elusive and can hit the edge faster than any one defender can (though more on this in a second); Davis can also juke anyone out of their shoes one-on-one. Piles at the line of scrimmage also aren’t a problem for him, as he can bounce off of them and quickly accelerate to get to the second level, turning what might be a loss of yards into a modest gain. If the blocking allows it, his above-average vision lets him maximize his short-yardage carries. Despite his size, he invites contact and always strives to fall forward on runs and keeps his legs churning.
Davis was a true three-down back at Kentucky, capable of pass blocking and working as a good pass catcher in space, though these touches were manufactured and he rarely ran routes. He does still have some warts, however, as he needs to get a bit more patience in the open field (he frequently ends up shoving lead blockers because he doesn’t pace himself), and he struggles to get to the edge if it’s more than a couple defenders because he focuses on juking one in lieu of getting to the open field.
2024 Opportunity:
Ray Davis is not going to be the RB1 on Buffalo, not as long as James Cook is healthy. But, given that the rest of the running back room is Ty Johnson, Darrynton Evans, and Frank Gore, Jr., he also isn’t going to drop below the RB2 in the room, either. He should get about 35%-40% of the running back usage in Buffalo, meaning that he has immediate flex appeal in deeper leagues, with the possibility to take more if James Cook struggles or gets an injury.
2024 Fantasy Football Outlook:
Ray Davis is a rookie worth drafting in anything deeper than a ten-team league. However, he’s a bench depth piece that shouldn’t be a load-bearing portion of your draft strategy. He would step into immediate high volume should Cook suffer an injury (Cook averaged 20+ touches per game down the stretch last year). But, if Cook stays upright, he’s nothing more than a bye-week flex play.
