(photo credit Navin Rajagopalan [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)])
As we gear up to the start of the NFL season, Football Absurdity is going to bring you a comprehensive breakdown of every notable player that will be available in fantasy football drafts. When you don’t see us talking about Christine Michael or Mike Davis, don’t get mad at us for neglecting your favorite sleeper. Get mad at yourself for having bad taste in football players. We are only focusing on the top-rated players in standard scoring and points per game leagues.
With my player profiles, I’ve only decided to go back to look at their fantasy scoring for three years. I could show you lists from earlier, but most of the guys at the top are no longer in the league anymore. I’ve also added a chart for their usage over that time span. We will try to determine, based on those two factors, where the best wide receiver value lies.
Kenny Golladay ADP and AAV
Standard: 17th among WRs, 44th overall
PPR: 17th among WRs, 41st overall
Kenny Golladay Average Auction Value (AAV) $200 Budget: $30
Stats:
FANTASY SCORING — STANDARD
| Rank | Total Points | PPG Rank | PPG | |
| 2018 | 21st | 137.1 | 27th | 9.1 |
| 2017 | 64th | 66.6 | 50th | 6.1 |
| 2016 | N/A | N/A | N/A | N/A |
FANTASY SCORING — PPR
| Rank | Total Points | PPG Rank | PPG | |
| 2018 | 21st | 207.1 | 25th | 13.8 |
| 2017 | 69th | 94.6 | 59th | 8.6 |
| 2016 | N/A | N/A | N/A | N/A |
FANTASY USAGE
| Receptions | Receptions Per Game | Targets | Targets Per Game | |
| 2018 | 70 | 4.7 | 119 | 7.9 |
| 2017 | 28 | 2.5 | 48 | 4.4 |
| 2016 | N/A | N/A | N/A | N/A |
Overview: Golladay had a strong sophomore season en route to a WR2 finish. With Detroit adding some pieces to its offense, such as TE TJ Hockenson, some are speculating that the Lions offense will take a step forward, boosting Golladay’s totals.
Strategy: Our Kenny Golladay Auction Value ($200 Budget): $20
At some point, the expected boost a third-year receiver will get often becomes so baked-into his ADP and AAV that there’s no longer an advantage. That’s what’s happening with Golladay. The understandable hype has boosted this WR, who finished outside the top 24 in PPG for 2018, into the fourth round and $30s. That’s too much, especially when you can just wait for one of the many WR2 candidates to drop to the fifth round or the $teens. We love Golladay, but it’s time to pump the breaks until the hype cools off.
Best Case Scenario: Golladay blossoms in his third year and becomes a reliable WR2
Worst Case Scenario: Detroit’s offense sputters, as it so often does, and Golladay ends up as a disappointing WR2/3
